mx255 is an email broadcast system developed specifically to meet the needs of clients using rented b2b email addresses supplied by data providers.

ProvenWorks' mx255 solution uniquely provides the following key features for data supplier clients:

• Full compliance with licence terms, for example, one-time, two-time usage etc.
• 'Client' opt-out with option to foward opt-outs by email in a prescribed format, call a web-service and/or download an Excel formatted list.
• Fully managed service, no 'self-service' required.  You deal with a human being not a foreign web user interface.

Key Features for Data Suppliers:

• Double opt-out/unsubscribe support
• 'Client' opt-out with option to foward opt-outs by email in a prescribed format, call a web-service and/or download an Excel formatted list.
• 'Supplier' opt-out with opt-outs delivered realtime directly to the data supplier in a variety of formats in support of relevant legislation.
• Unsubscribes are recorded by Unique database key in addition to email address to ensure that even if the email address is updated in the source database unsubscribes are honoured across all broadcasts for all clients.
• No 'full export' option, protecting the entire email list from download and thus loss.
• Bespoke report integration options for example to provide click-throughs directly to the full source records via the supplier's web UI.
• Full access to your client's reports using your own individual login to view their results real-time if desired.
• Service to supply bounce-backs from each campaign for priority data cleansing.
• Fully managed service, no need to drive any kind of web-based interface, you deal directly with a person who is experience in email marketing.

Online reporting with professional downloadable reports in PDF and MS Excel format:

Online Reporting

Example Reports:

Summary Report - provides the key campaign metrics including comparisons to the average across all relevant mx255 customers.
Detail Report - provides the details of each individual who opened or clicked a link in the email in a format designed specifically for telephone follow-up to maximise campaign effectiveness.